Previous state
Last site / scattered presence
Visitor experience
Unclear routing, limited proof framing, and no polished system connecting the brand lanes.
- Web presence did not clearly separate Dr. Tina Pipkin (DTHI), journals, therapy, and product lanes.
- Media and source material lived outside a clean public-facing content structure.
- Visitors had fewer guided paths for learning, contacting, or understanding the full mission.
- Launch preparation needed a clearer asset system, page map, and mobile-first structure.
